Top 5 Beauty Retail Apps on Android in the US, Q4 2024

In the fourth quarter of 2024, the top beauty retail apps on the Android platform in the United States demonstrated notable trends in downloads and active user engagement.

Bath & Body Works saw a substantial increase in weekly downloads, peaking at around 110K in early December. Active users followed a similar upward trend, reaching approximately 1.5M during the same period before slightly declining to under 1M by the end of December.

Sephora: Buy Makeup & Skincare experienced a consistent rise in weekly downloads, with numbers climbing from 17K to a peak of 46K in early December. Active users also showed growth, peaking at around 657K in late November.

Ulta Beauty: Makeup & Skincare demonstrated a notable increase in downloads mid-quarter, reaching a high of 33K in late November. Weekly active users rose steadily, peaking at approximately 769K in the same timeframe.

e.l.f. Cosmetics and Skincare maintained a stable download rate, with a slight increase towards the end of the quarter, reaching about 4K. Active users grew gradually, peaking at over 30K by the end of December.

Scentbird Monthly Perfume Box showed stable weekly downloads, with minor fluctuations, peaking at 3.7K towards the end of December. Active users remained consistent, with a slight drop to approximately 19K by the quarter's end.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.